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p Over the past few years viral marketing campaigns have revolutionized internet marketing enabling online businesses to expand the reach of their campaigns to a countless number of people./p
pThere are several examples of these viral campaigns set forth by the classic viral campaign by Hotmail. Most of us are familiar with the e-mail service that gave away strongfree/strong e-mail accounts to gain exposure. This give away was ingenious, but it was not this aspect of their system that caused their campaign to go viral . The more effective aspect of the campaign in terms of it becoming viral was that each time they gave away a free account and that account holder sent out an e-mail message, there was an offer for a free e-mail account to the recipient of that e-mail also./p
pWhat was so revolutionizing about this campaign and viral marketing campaigns in general is that they promote FOR you. Most of you know that giving away free stuff is one of the biggest ways to gain exposure for your campaigns, but if no one knows you are giving anything away there is no one to give anything to. Hotmail could not have done any form of traditional advertising that would have the reach that this campaign had. Moreover, they could not have emafforded/em to advertise in such a way that would get their message in front of the number of people this campaign reached./p
p The success of your campaigns can superscede anything you can imagine if you learn tointegrateviral marketing strategies.nbsp; And the most unbelievable thing about it is it is easier than ever to do./p
p Three major benefits of implementing viral marketing strategies:/p
ul
liIt allows you to put your marketing methods on autopilot. Using the proper mediums you can set up your campaigns once and then let them work for you./li
liIt is very cost affective to set up. You will have to invest your time, but most of you are already doing that you only to change the method you are using./li
liThe advertising mediums used for viral marketing strategies are extremely easy to develop. A lot of times you do not even need to have any technical knowledge at all to use these mediums./li
/ul
pWe know of a lot of the traditional mediums that can be used for a href=http://squidoo.com/viralmarketingads target=_blankviral advertising campaigns/a such as article marketing, affiliate programs and RSS feeds but there is also an advertising medium that has come on the horizon that is not only very effective in getting your message across, but also has viral capabilities./p
pThis medium is online video marketing. A lot of you are already using this medium for the sales presentations on your websites but not many of you realize that video marketing is a marvelous way to implement a viral advertising campaign./p
pWeigh the viral attributes of online videos:/p
ul
liPeople love videos./li
liVideos makes connecting with your viewers a lot easier./li
liPeople interpret better when they have a visual image of what is being spoken about./li
liPeople visit online video sites on a regular basis stronglooking/strong for new content – This means you do not have to find them./li
liIf your video is produced effectively your viewers will share it./li
liGoogle is returning videos more and more in search results./li
/ul
pBesides these viral attributes, online videos also have all of the major benefits listed earlier./p
pThis marketing medium possesses unlimited viral potential. If presented properly it can infect your audience like the speedy spread of a stomach flu. /p
pExperienced internet marketers use all of the a href=http://squidoo.com/viralmarketingstrategies-unleashed target=_blankviral marketing strategies/a mentioned in this article to their benefit in multiple ways, however, online video marketing is probably the only marketing medium that has inherent viral qualities./p